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Research papers

Find & accelerate revenue growth for brands

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Yee Mei Chan, Herman Sanchez, Kimberley Hiu
Company: Kantar
May 13, 2018
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Citation

Chan, Sanchez and Hiu (2018a, May 13). Find & accelerate revenue growth for brands . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/find-accelerate-revenue-growth-for-brands-


Videos

Identifying and sizing growth opportunities for brands trough mapping the consumer journey

The Consumer Decision Journey is one of the most researched areas in the marketing community. However, it's still a challenge for many companies to transform insights obtained through this model into actions that deliver revenues. To truly leverage...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Hernan Sanchez, Yee Mei Chan
Company: Kantar
May 13, 2018
×

Citation

Sanchez and Chan (2018a, May 13). Identifying and sizing growth opportunities for brands trough mapping the consumer journey . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/identifying-and-sizing-growth-opportunities-for-brands-trough-mapping-the-consumer-journey-